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Oxford Digital Marketing: Disruptive Strategy Programme 

GET PROSPECTUS

Rethink your marketing strategy to respond to changing technologies and evolving customer needs.

8 weeks, excluding orientation

Weekly modules, flexible learning

7-10 hours per week, entirely online 

You'll walk away with:

Skills to effectively analyse and leverage data to make impactful data-driven decisions.

A future-focused perspective on marketing, and insight into how to use emerging digital channels and technologies, such as artificial intelligence (AI) and chatbots, within your organisation.

An integrated digital marketing strategy based on your own organisational context.

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Your Programme Convenor

Your Programme Convenor

PROFESSOR ANDREW STEPHEN
Associate Dean of Research and L’Oréal Professor of Marketing Saïd Business School,

University of Oxford

Professor Andrew Stephen is one of the world’s leading academic marketing experts, with a particular emphasis on issues that lie at the intersection of marketing and technology, such as how, when, and why marketers should use new digital media channels. His research has made significant contributions to the understanding of social media marketing and consumer behaviour in digital markets. 

He was recently recognised as one of the top marketing academics in the world (and #1 in the UK) by the American Marketing Association.1 He is the founding director of the Oxford Future of Marketing Initiative, which is a collaborative network of academic–industry partnerships aimed at shaping the future of the marketing discipline through rigorous research and practical thought leadership. 

PROFESSOR ANDREW STEPHEN   
Associate Dean of Research and L’Oréal Professor of Marketing Saïd Business School, University of Oxford

Professor Andrew Stephen is one of the world’s leading academic marketing experts, with a particular emphasis on issues that lie at the intersection of marketing and technology, such as how, when, and why marketers should use new digital media channels. His research has made significant contributions to the understanding of social media marketing and consumer behavior in digital markets. 

He was recently recognised as one of the top marketing academics in the world (and #1 in the UK) by the American Marketing Association.1 He is the founding director of the Oxford Future of Marketing Initiative, which is a collaborative network of academic–industry partnerships aimed at shaping the future of the marketing discipline through rigorous research and practical thought leadership.

Programme outline

Over the course of this online Oxford Digital Marketing: Disruptive Strategy Programme, you’ll work your way through the following modules: 

Programme outline:

Module 1:
Marketing disrupted 

Module 2: 
Marketing psychology

Module 3:
Value creation

Module 1:
Marketing disrupted 


Module 2:
Marketing psychology


Module 3:
Value creation


Module 4:
Established digital marketing channels

Module 5:
Emerging digital marketing channels


Module 6:
The power of communities and influence


Module 7:
Experimentation, 

measurement, and analytics

Module 8:
The future of marketing

Over the course of this online Oxford Digital Marketing: Disruptive Strategy Programme, you’ll work your way through 
the following modules:

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A global network of like-minded professionals, and access to the official Oxford Executive Education Alumni group on LinkedIn.*
*This is an official Saïd Business School, University of Oxford alumni group for online and executive programmes. Should you fail to successfully complete the programme, group access may be revoked.

Module 7: 
Experimentation,

measurement, and analytics

Module 8: 
The future of marketing

This Oxford Digital Marketing: Disruptive Strategy Programme is delivered in collaboration with leaders in digital education, GetSmarter. Join a global community of professionals who have already had the opportunity to:

An online education that sets you apart

Earn a certificate of attendance online from Oxford University’s
Saïd Business School

Enjoy a personalised and supported online learning experience

Experience a flexible but structured approach to online education as you learn around your schedule

Module 4: 
Established digital

marketing channels

Module 5: 
Emerging digital

marketing channels

Module 6: 
The power 
of communities
and influence